— 01 / Rules of Action
Sort the small from the large
Small
Just act.
No need to deliberate. The cost of hesitation is too high. Acting
now is the cheapest option.
Large
Bounded effort · Compounding return.
Don't fear the giving — but give within bounds. The scope is
fixed; the return is compounding.
— 02 / Client Relations
Boundaries are the most dignified service
i.
Judgment is projection
- Not everyone is as neurotic as you imagine
-
What I give is a defined service, not an
unlimited one
-
What they give back is defined too:
money + potential flow
-
For freeloaders and the infinite-takers — walk away politely
ii.
Withhold deliberately. Pace the giving.
-
Make the hard calls — which features stay, which go. Keep the
uncertainty for yourself
-
What we bear: outcome uncertainty, and
complaints
Give within boundaries,
in exchange for compounding returns.
Stop trying to please everyone.
Bear the necessary uncertainty —
hand the certainty to the customer.
— in one line